This offer is operated by Hanwag GmbH, Wiesenfeldstrasse 7, 85256 Vierkirchen, Germany, telephone number: 0049 8139 9356-0, e-mail address:; Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden, telephone number: 0046 (0) 660 266200, e-mail address: as well Primus AB, Box 209, 89125 Örnsköldsvik, Sweden, telephone number: 0046 8 564 842 30, e-mail address: Hanwag GmbH, Fjällräven International AB as well as Primus AB are the responsible bodies in the sense of the German Data Protection Act.

The Provider attaches importance to the privacy of his online visitors and therefore takes the protection of personal data very seriously. Please carefully study the following data protection regulations before agreeing to them.

Please be aware of the fact that you give your consent to these data protection regulation with each new access to our Website. We therefore recommend that you check the regulations on each visit to this Website so that you can make sure that you agree to them.

We will store and process your personal data only in accordance with the provisions of the German Data Protection Act and the Telemedia Act, as far as this is necessary for the fulfilment of our contractual obligations and for the avoidance of misuse. We will collect this data from yourself and shall thereby inform you about the purpose of the collection. The Provider reserves the right to engage third-party companies for the collection, processing or use of the personal data, which act on behalf of the Provider. In this event, the Provider will undertake the charged companies to comply with the present data protection regulations of the Provider and the Provider shall remain the sole contact person in all questions regarding the protection of your personal data.

Collection and Processing of Personal Data
You may visit our Website without giving any personal details.
Personal data will be collected if you voluntarily communicate this to us for registration to the press server and the associated editorial use of the press server contents according to our Terms of Use. Which data is collected, is apparent from the respective input forms. The Provider will only transfer your personal data to third parties, if your consent for this is available.

On the basis of the information characterized as mandatory field, the Provider checks your access authorization to the press server. In the scope of your registration to our press server, the Provider will collect and store your data exclusively for the purpose of unambiguous allocation, for checking the access authorization to the press server, as well as to enable the rights of use of the press sever contents during the usage ratio according to the Terms of Use. You determine the exact scope of the storage of personal data by means of the information given in your profile. Information not characterized as mandatory field is used in order to learn further details about the medium you are working for, as well as for other internal purposes, in particular in order to be able to better customize the offer on our Website to the requirements of the relevant media.

In case of reasonable suspicion, the Provider will use the collected data for the purpose of detecting and preventing violations against the house rules, in particular the use of the press server in violation of the contract or in a fraudulent manner or other actions, which are illegal or contrary to the contract.
Your personal data, in particular your name and surname, will fundamentally not be passed on to third parties without your prior proper consent. It will, however, be passed on to third parties without your prior consent, insofar as there is a legal obligation to surrender, for example on the basis of a public prosecution or judicial order. User data is stored, processed, and used only in the European Union.

Moreover, personal data is collected when you register to our e-mail newsletter. This data will be used by us for our own information purposes in the form of our e-mail newsletter, provided that you have explicitly agreed to this as follows:
“I would like to receive information material”

You may choose which information you would like to receive and may unsubscribe the newsletter at any time via the link in the newsletter provided for this purpose or by appropriate message to us. After you have successfully unsubscribed, your e-mail address will be deleted immediately in our newsletter-press distribution list.

In the event that the Provider, companies controlled by the Provider, individual subsidiaries or parts of the company are sold, your customer information is regularly transferred together with the part of the company to be transferred. However, in this case, your data is of course also subject to this Data Protection Declaration and the relevant data protection laws.

Collection of Statistics in Log Files
With each page view, access data is stored in a log file, the server log. The dataset stored hereby contains the following data:
•    your IP address (by means of which your computer can be unambiguously identified),
•    the remote host (name und IP address of the computer requesting the page),
•    the time, the status, the amount of data transferred as well as the website from which you came to the requested page (referrer), and
•    the product and version information of the used browser (user agent).
This data cannot be assigned to a specific person and exclusively serve to ensure a trouble-free operation of our Website and to improve our offer.

We use cookies in order to be able to identify the preferences of the visitors to our Website and in order to be able to provide you with a tailor-made offer or in order to be able to design the use more convenient, for example by avoiding repeated inputs of data. In addition, we store personal data only in the event you voluntarily send it to us (for example when completing forms).

Cookies are small text files, which we transfer to the hard disk of your computer by means of your browser. The session cookie saves the current data of the visit of our Website, for example whether you are logged in. It supports the functionalities of the Website and will be automatically deleted after your visit.
The help function in the menu bar of most web browsers explains you how to change your browser settings so that it does not accept new cookies, how you can be informed by your browser when you receive a new cookie or even how you deny all cookies. However, you can only use some features of the MediaPass press server fully, if your browser accepts cookies, which is why we recommend that you leave the cookie function switched on.

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Opt-Out of Google Analytics Tracking

Use of YouTube Videos
This Website uses the YouTube embedding function for displaying and playing videos form the provider „YouTube“. The provider uses “YouTube” Cookies in order to gather information about the user behavior. According to “YouTube” information, among other things, they serve to collect video statistics, to improve the user-friendliness, and to prevent abusive actions. Irrespective of a playback of the embedded videos, with each access to this Website, a link to the Google Network “DoubleClick” is recorded, which can trigger further data processing operations without our influence.

For further details on “YouTube” data protection, please refer to the provider’s data protection declaration at:

Use of Instagram Social Plugins
On our Website, so-called social plugins (“plugins“) of the Instagram online service, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”) are used. The plugins are characterized with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and their appearance may be found here:

If you visit a page of our Website comprising such a plugin, your browser directly establishes a connection to the Instagram servers. The content of the plugin is directly sent to your browser by Instagram and is integrated into the page. By means of this integration, Instagram receives the information that your browser has called up the corresponding page of our Website, even if you do not have an Instagram profile or if you are currently not logged into Instagram. This information (including your IP address) is sent by your browser directly to an Instagram server and is stored there.

If you are logged into Instagram, Instagram may directly assign the visit of our Website to your Instagram account. If you interact with the plugins, for example activate the “Instagram Camera” button, this information is also sent directly to an Instagram server and is stored there. Furthermore, the information is published on your Instagram account and is displayed there to your contacts.

For purpose and scope of the data collection and the further processing and use of the data by Instagram as well as for your relevant rights and configuration options for the protection of your privacy, please refer to the Instagram Privacy Policy:
If you do not want Instagram to assign the data collected via our Website directly to your Instagram account, you have to log out at Instagram before you visit our Website. You may also completely prevent the loading of the Instagram plugins by means of the add-ons for your browser, for example with the script blocker “NoScript” (

Use of Facebook Social Plugins
This offer uses social plugins (“plugins”) of the social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour Dublin 2, Ireland (“Facebook”). The plugins are recognizable by a Facebook logo (white “f” on blue tile, the terms “Like” or the “thumb up”-sign), or are characterized with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins may be viewed here:

When a user calls up a website of this offer that contains such a plugin, his browser establishes a direct connection to the Facebook servers. The content of the plugin is directly transmitted to your browser by Facebook and integrated into the website. Therefore, the provider does not have any influence on the extent of the data, which is collected by Facebook by means of this plugin and, thus, informs the user according to his knowledge:

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example activate the “Like” button or submit a comment, the corresponding information is directly sent from your browser to Facebook and is stored there. If a user is not a member of Facebook, there is nevertheless the possibility that Facebook will find out and save his IP address. According to Facebook, only an anonymized IP address is stored in Germany.
For purpose and scope of the data collection and the further processing and use of the data by Facebook as well as for your relevant rights and configuration options for the protection of your privacy, please refer to the Facebook Privacy Policy:

If a user is Facebook member and does not want Facebook to collect data about him via this offer and to link it with his member data stored on Facebook, he has to log out at Facebook before visiting the Internet presence. Further configuration options and oppositions regarding the use of data for advertising purposes are possible within the Facebook profile settings:

Your personal data will be stored as long as it is necessary in the scope of this Data Protection Declaration and in compliance with the applicable law. After this, the data will be deleted or locked – insofar as they have to be kept according to tax law. Locked data is no longer available for use.

You are entitled to free information about your stored data as well as, if appropriate, the right to correction, blocking or deletion of this data. Should you have further questions regarding the collection, processing or use of your personal data, please contact us. The same applies to information, blocking, deletion and correction requests regarding your personal data as well as for revocations of given approvals. The contact address can be found in our legal notice.